Muz Muz is a thoughtfully curated artisan shop and café in Brooklyn, NY, dedicated to transparency and sustainability. Sourcing ingredients from small organic farms practicing regenerative techniques, Muz Muz offers high-quality, lab-tested hemp-derived CBD and THC products, including edibles, flower, vapes, tinctures, and skincare. Their cozy café serves organic, vegan drinks, featuring homemade plant-based milks, herbal teas, matcha, cacao, and infused lattes. Located at 296 Graham Avenue, Muz Muz is a community-driven space where craft, wellness, and sustainability come together.

The packaging redesign for Muz Muz’s line of CBD gummies came from an initiative to switch away from using plastic and use a more sustainable packaging option, cardboard boxes. The initiative also focused on redesigning the Muz Muz logo to focus on the shape and playfulness of gummy bears.

The first image below is the original packaging design, followed by images of the redesign process: the new logo, packaging examples, and the final Muz Muz gummy boxes.